Customers are divided evenly among 6 different demographics: Students, Youth, Businessmen, Housewives, Elderly, and Tourists. Each demographic prioritizes one food stat over the others and rates you accordingly.
When customers rate you highly enough, they may give you plans for promoting your restaurant. Running these plans usually boosts profits for a day and often attracts a new regular customer. It's also common to find a recipe or dish after running an event.
Students: Brain UP
| Name
|
Unlock 1
|
Unlock 2
|
Plan
|
| Kid
|
Birthday Discount
|
Wannabe Singer 100 points
|
New Equipment
|
| Little Girl
|
Kid's Dishes
|
Hyper Kid 100 points
|
Toy Prizes / gives Chicken Bowl if served Fried Rice
|
| Gourmet Kid
|
Initially Available
|
Student Discount / Distribute Menus / Invite Gourmet Reporter
|
| Preschooler
|
Toy Prizes
|
Little Girl 100 points
|
Birthday Cake / suggests TV Ads if served Onigiri / gives Onigiri if served Rice
|
| Hyper Kid
|
Distribute Menus
|
Gourmet Kid 100 points
|
Kid's Dishes / gives Omelette if served Chicken Bowl
|
| Female Student
|
Student Discount
|
Gourmet Kid 100 points
|
Foreign Menus / Hire Clemin Tyne
|
| Sports Kid
|
New Equipment
|
Kid 100 points
|
Kid's Event / Hire Basala Mick
|
| Wannabe Singer
|
Birthday Cake
|
Preschooler 100 points
|
Birthday Discount / Hire Ann Nonymous
|
Youth: Texture
| Name
|
Unlock 1
|
Unlock 2
|
Gift
|
| Trader
|
Initially Available
|
Water Tasting / gives Fried Udon if served Udon
|
| Yuppie
|
Store Cleaning
|
Freelancer 100 points
|
Pamphlets / Hire Margie Fuller / gives Japanese Pasta if served Spaghetti
|
| Freelancer
|
Initially Available
|
Store Cleaning / Watch Sports / gives Champon if served Ramen
|
| Dancer
|
Canned Food
|
Researcher 100 points
|
Naming Rights / suggests Radio Ads if served Omelette / gives Pasta Carbonara if served Spaghetti
|
| Researcher
|
Pamphlets
|
Trader 100 points
|
Canned Food / gives Yakisoba if served Soba
|
| Pop Idol
|
Naming Rights
|
Dancers 100 points
|
Banners
|
| Actor
|
Serve Crab Fried Rice to Trader
|
Performer 100 points
|
Food Tasting
|
| Performer
|
Banners
|
Pop Idol 100 points
|
Chocolate Tasting
|
Businessmen: Health UP
| Name
|
Unlock 1
|
Unlock 2
|
Gift
|
| Programmer
|
Initially Available
|
Mobile Phone Ads / gives Miso Soup if served Seafood Soup
|
| Secretary
|
Coupons
|
Manager 100 points
|
Hand Out Tissues / gives Okonomiyaki if served Gyoza
|
| Manager
|
Free Souvenirs
|
Eating Champ 100 points
|
Coupons / Cheese Tasting / gives Chowder if served Seafood Soup
|
| Sumo Wrestler
|
Fancy Napkins
|
Magnate 100 points
|
Stew Cooking / Invite Pro Wrestler
|
| Executive
|
Mobile Phone Ads
|
Programmer 100 points
|
Eating Contest / gives Pork Bun if served Shumai
|
| Eating Champ
|
Eating Contest
|
Executive 100 points
|
Free Souvenirs / Manners Class / gives Hamburger Steak if served Sauteed Chicken
|
| Samurai
|
Serve Yakisoba to Sumo Wrestler
|
Sumo Wrestler 100 points
|
Local Festival / Hire Julia Kid
|
| Magnate
|
Hand Out Tissues
|
Secretary 100 points
|
Fancy Napkins / Pro Chef Class
|
Housewives: Appearance
| Name
|
Unlock 1
|
Unlock 2
|
Gift
|
| Artist
|
Initially Available
|
Point Cards / EZ Cooking Class / gives Yakitori if served Karaage
|
| Celebrity
|
Add Spring Water
|
Singer 100 points
|
Endorsement / Hire Pine Appleton / gives Sashimi if served Grilled Fish
|
| Lingerie Seller
|
Point Cards
|
Artist 100 points
|
Hostel Promotion / Chef Lecture / gives Pork Cutlet if served Croquette
|
| Hina
|
Serve Seafood Soup to Exec. Assistant
|
Exec. Assistant 100 points
|
Cooking Class / Hire Ginela Clawson / gives Soba if served Rice
|
| Singer
|
Theme Song
|
Adventurer 100 points
|
Add Spring Water / gives Caeser Salad if served Salad
|
| TV Personality
|
Endorsement
|
Celebrity 100 points
|
Free Vouchers / gives Veggie Stir Fry if served Salad
|
| Adventurer
|
Hostel Promotion
|
Lingerie Seller 100 points
|
Theme Song / Nutrition Class / Hire Rachel Raygun
|
| Exec. Assistant
|
Free Vouchers
|
TV Personality 100 points
|
Pro Chef Lecture
|
Elderly: Health UP
| Name
|
Unlock 1
|
Unlock 2
|
Gift
|
| Chess Player
|
Initially Available
|
Cleaning / Hire Gordy Ramsly / gives French Fries if served Toast
|
| PTA Member
|
Skyscraper Ads
|
Tea Master 100 points
|
Farm-Fresh Food / gives Parfait if served Ice Cream
|
| Hot Springs Fan
|
Radio Ads
|
Chess Player 100 points
|
Inn Promotion / Seaweed Cooking / gives Hamburger if served Toast
|
| Tea Master
|
Online Ads
|
Gambler 100 points
|
Skyscraper Ads / hire Alton Green / gives Pudding if served Ice Cream
|
| Gambler
|
Inn Promotion
|
Hot Springs Fan 100 points
|
Online Ads / Fish Cooking / gives Pizza Toast if served Toast
|
| Noh Actor
|
Farm-Fresh Food
|
PTA Member 100 points
|
Skin Care Class
|
| King
|
Serve Shark Fin Soup to Noh Actor
|
Noh Actor 100 points
|
Invite Grizzly Bearington
|
| Wairobot
|
Invite Wairobot
|
∅
|
∅
|
Tourists: Rarity
| Name
|
Unlock 1
|
Unlock 2
|
Gift
|
| Tourist
|
Foreign Menus
|
∅
|
Foreign Posters / gives Doughnut if served Ice Cream
|
| Buyer
|
Foreign Posters
|
Tourists 100 points
|
Magazine Ads / Exotic Food Tasting / Invite Injured King
|
| Gangster
|
TV Ads
|
Opera Singer 100 points
|
Invite Wairobot
|
| Opera Singer
|
Magazine Ads
|
Buyer 100 points
|
Health Food Club / Hire Natalie Duvet
|
| Oil King
|
Invite Injured King
|
∅
|
Space Choco Tasting
|
| Koala
|
Serve Karaage to Oil King
|
Oil King 100 points
|
Gourmet Food Club
|
| Necromancer
|
Serve Hamburger Steak to Hero
|
Hero 100 points
|
Expert Eating Class / Hire Snowy Hilton
|
| Hero
|
Serve Yakitori to Koala
|
Koala 100 points
|
Invite Princess Prin
|
Cafeteria Nipponica ✍